The Ideas Collection
A Creative Treasury of Helpful Ideas
![[ Print Tips ]](/images/resources/ideas_collection/print_icon.png){kind=icon}
Print Tips
Article
- • 6 Rock-Solid Strategies to Improve Your Next Direct Mail Campaign
- • Key Elements to Consider When Seeking an Excellent Print Partner
- • A Quick Glance at the History of Print
- • Maximize Your Print Mailing with a Well-Written Cover Letter
- • Love Your Planet with Eco-Friendly Print Practices
- • Is a Bleed Right For Your Print Project?
- • Make a Splash With Creative Overprinting Techniques
- • Perfect Estimates Every Time
- • The Perfect Cover-Up
- • The Difference Between CMYK and PMS Colors
- • 6 Ways to Settle the Score
- • Win Customers With Colorful Packaging
- • 5 Rules for Readability with Type
- • Paper Shifts Color: Orange is the New Red
- • Printing Considerations for Envelopes
- • Be 'Bossy! Stand Above the Rest
- • Nourish Your Creativity
- • Picking the Perfect Paper
- • Perfect Your Proofing
- • Using "Enriched" Black Ink
![[ Marketing Tips ]](/images/resources/ideas_collection/marketing_icon.png){kind=icon}
Marketing Tips
Article
- • 3 Ways to Sabotage Your Next Direct Mail Piece (And How to Market Smarter)
- • Marketing to the Smallest Viable Audience
- • 5 Reasons to Consider a Rebrand for Your Business
- • Build Your Brand with the 4 P’s of Marketing
- • 5 Elements of an Irresistible Offer
- • How Magnetic Marketing Cements Customer Loyalty
- • How to Persuade Prospects to Say Yes
- • How to Make Your Idea Stick
- • How to Perfect Your Sales Copy
- • The Power of Simplicity in Marketing
- • Funnel Your Efforts in the Right Direction
- • Only As Strong As Your Weakest Touch Point
- • Smart Companies Get People Talking
- • 6 Steps To Customer-Centric Writing
- • Sell With Words That Inspire
- • Creating a Category of One
- • Four Keys to Building Customer Relations
- • Eye-Stopping Headlines
- • Powerful Business Cards
- • Design Direct Mail That Sells
- • Create a Great New Logo
![[ Design Tips ]](/images/resources/ideas_collection/design_icon.png){kind=icon}
Design Tips
Article
- • How to Avoid the Temptation to Over-Design
- • Themes of Thinking: Communicating Design Ideas Efficiently
- • Ultimate Proofing Guide for Print and Text Editing
- • Create Interactive Experiences through Sensory Design
- • How Geometry Inspires Design
- • Use Color Contrast to Trick the Brain
- • Design that Pops
- • How to Lure in Your Audience with Good Design
- • Boost Your Marketing Prowess with Perfect Postcard Design
- • 5 Ideas to Spark Those Creative Juices
- • 5 Ways to Toot Your Own Horn
- • A Metaphorical Idea
- • 5 Must-Haves in Every Layout
- • Trim the Fat: What Your Logo Doesn't Need
- • Timeboxing: An Outline for More Efficient Design
- • Paragraph Indicators - Make A Dent in Your Universe
- • Designing for Color-Blind Viewers
- • Add Sparkle With the Symbolism Tool
- • Grab Them Right Out of the Gate
- • Depicting Time and Motion with Design
- • Design That's Easy as A-B-C
![[ Tech Tips ]](/images/resources/ideas_collection/tech_icon.png){kind=icon}
Technical Tips
Article
- • Using Glyph Shortcuts in Your Design Software
- • File Formats Decoded: Vectors vs. Rasters (and Why it Matters!)
- • 4 FAQs on Prepping Your InDesign Document for Printing
- • 3 Guidelines for Stellar Design Typography
- • Sharpen InDesign Type Spacing with Three Easy Tips
- • Kiss Print Hassles Goodbye by Packaging Print-Ready PDFs
- • Employ Printed QR Codes for a Rapid Response
- • 6 InDesign Best Practices
- • Understanding Photoshop File Formats
- • Leading Like a Pro
- • Become A Keyboard Shortcut Superman
- • Master the Light With Custom White Balance
- • Spot, Heal, Clone: The Perfect Combination
- • 4 Illustrator Hacks You Didn't Know You Needed
- • Preflighting: The Perfect Launch
- • Think Inside the Box with Grid Systems
- • Caring for the Widows and Orphans
- • Fix Distorted Photos
- • Fine Tuning Typography
- • Real-Time CMYK Previews
- • Compose Yourself!
- • Understanding Compound Paths
